In less than 2 hours, I am heading out to my first day of the SINY Film Festival. I can’t believe it’s here already. It seemed like just a few days ago I was at Tribeca watching movies as press, and now I am about to experience my first festival as a filmmaker exhibiting a movie. (BTW, no I have not yet finished my Tribeca coverage and yes I do suck. I will get to it all next week…I hope)
I have been preparing for this festival since I found out I got in. I was forever trying to come up with the perfect promotional item to give away. After weeks of trying to figure it out…I’ve got nothing. I really thought I needed something clever, but my time at Tribeca changed all that. In fact, from what I saw as press there, we are on the cusp of a change in independent film promotion. There were no little promo items. Not every film had postcards out. Most press kits were online. The few that were in the pressroom were simply a bunch of computer printouts stapled together. The only actual promotional item I got at Tribeca was a keychain for the movie TiMER but I only got it after seeing the film and interviewing the director & cast. (Loved the film)
So what do people at SINY FF get? Nothing. You can pick up a flyer or a postcard for the film around the festival. That’s all you will get for free from me. BUT if you come and see the movie, I will announce during the Q & A how you can get a free song or two from some of the awesome bands in the film. That is my thank you for coming to the screening. Also, after each screening I will be outside the theater with the cast for a meet & greet. I will also be selling very special DVDs that will currently only be available at the festival. This DVD may or may not contain Stuck Like Chuck in its entirety, plus bonus features such as the TV show pilot and various trailers.
So what else have I been doing besides working on a DVD and no promo items? Well, do you live on Staten Island? Have you been to the mall lately? Or Maybe some restaurants on Bay ST. or Hylan? Or the movie theaters? Then you may have saw our postcard somewhere. I have been making trips around the island leaving postcards and flyers (with permission of course) all over the place. So let me just take this time to send a big thank you to all those places that let me clutter up your counter or waiting room. You are awesome!
Another thing I have been working on is our Press Kit, as well as our website. I have been making sure I have the most up to date info on both. Check around our site and you will see some new reviews from the film, all good so far, and some other cool things. Since most films at Tribeca had their entire press kit online only, I have posted all my press info on the site. I also created a bunch of physical copies in the form of stapled printouts for those old school reporters.
I have also been working on getting asses in the seats. I have been emailing everyone I know to come to the screenings. I sent out a Facebook invite to all my friends on there. Got a high school alumni e-blast out to former students. Got someone from my old high school to post flyers in the teachers lounge. Have them up at my current school. Got an e-blast circulated to my current professors. I have flyers up all over where I work. Had friends post flyers where they work. And of course, I have the postcards and flyers at the counters and waiting areas of stores/restaurants around the island.
Pretty soon, I am going to the festival where I will put postcards all over the place and post flyers everywhere. I also ordered $180 in posters but they have yet to arrive. In fact, they were supposed to come yesterday but they are now coming tomorrow. But when they do come in, they will be put up by the theater and box office. I will also be annoying people at the festival the next few days telling them they should “Get Stuck!”
So if you live in the area, or are willing to travel, I hope o see you at the SINY Film Festival! Or at least at one of my screenings. (Saturday at 12 pm & Sunday at 2 pm – College of Staten Island)